If you want readers to act, instead of just read, you need to start with why you do what you do.
I’ve been thinking through the “why” of direct magick.
It started with this TED talk from Simon Sinek:
If you don’t have time to watch, here’s the summary: Most people fail to inspire action because they start with what they do (a list of products), then they how they do it (what makes their products different). That’s certainly what I’ve been doing, focusing on techniques like healing and the general idea of doing magick consciously.
But people who inspire action start with why. Apple’s is “Think different.” Martin Luther King’s was “When man’s laws conflict with God’s laws, man’s laws must change.” And once listeners buy into the Why, they’re motivated to act on the How and the What.
(But really, watch the video, it’s a great talk).
I’m no Steve Jobs, and I’m certainly no MLK. But it’s gotten me asking: “Why direct magick?” I’ll post my thoughts as I develop them over the next few days.Other posts in this series: